Google Ads and PPC Management
Increase your web leads and/or sales. Spend your ads budget wisely with optimised and targeted Google Ads.
You have a website and it’s ready to start attracting customers. However, it’s not always possible to rank organically at the top of Google. You may be early in your SEO efforts and it may take some time before you rank highly or some of your target keywords may just be too competitive to reach the top of at this stage. But you want to start generating business and need people finding your site now.
This is where Google Ads comes in. On a “Pay Per Click” basis, you can display an ad at the top of search results for important key phrases. You are also able to display banner ads around the internet on relevant sites or to people who fit a certain profile. This gets your business and website in front of potential customers straight away.
The Google Ads platform can produce fantastic results for businesses – if configured effectively. There are many different strategies, variables and settings to consider on top of inputting the best set of keywords, writing compelling ad text and more.
Businesses who don’t maintain their campaigns can end up wasting a lot of money – irrelevant search terms chew up budgets and under performing elements can continue on, unchanged.
A healthy Google Ads campaign will have your ad seen by numerous legitimate customers each day and will provide a solid return on investment.
Our Google Ads Campaign Management
Keyword Strategy
We’ll work with you to produce a list of your relevant keywords, no matter how exhaustive. They’ll then be organised into logical ad groups.
Negative Keywords
Keywords attract a host of irrelevant search terms. These must be constantly checked and added as negative keywords to prevent wasting budget.
Ad Writing & Testing
We’ll write compelling ad text for your business, with your guidance, and test a range of messaging variations to discover what performs best.
Bid Amounts
We’ll monitor, test and experiment with max bid amounts and strategies across your ad groups and keywords to make sure your budget is used effectively.
Conversion Tracking
It is very important that your PPC platform tracks leads, in order to measure effectiveness. We’ll setup automated tracking for form enquiries and calls.
Banner (Display) Ads
For some businesses, a display campaign is an effective option. We can produce visual banner ads, in various sizes, to advertise your business across the web.
Remarketing
Don’t lose potential customers. Advertise directly to users who have visited your site recently or who have shown interest in your products or services.
Targeting
We’ll ensure your campaigns are targeted to the most appropriate criteria, whether it be demographics, location, interests, technology and more.